Posts Tagged ‘marketing communications’

White Cyc Studio and Methods of Lighting

Friday, January 22nd, 2010

Lighting tasks are made easier with a projection cyclorama and excellent white cyc studio surfaces to project the surface lighting effects or photographs. One of the advantages of a projection cyclorama is its ability to diffuse light pristinely on its surface. Cyc lighting is more effective with the projection cyclorama that aids to mix the color washes. The succession positioning is not as vital with the projection cyclorama. The image source isn’t seen by the audience when the projection cyclorama illuminates the white cyclorama from the rear or behind. This allows for any kind of light source to be used from behind the white cyclorama without divulging the point of light source. This allows for a sun effect to be made by projecting the image at once onto the back of the white cyclorama parallel to its desired position.

Providing a real round beam instead of an oval effect is produced using a floor mounted light. A standard lighting strategy uses black theatre curtains down stage to soften and to extend the depth of the effect. Cyc lighting will color either the front or back of the white cyc studio screen. A horizon strip can be created using ground row behind the screen without the requirement to conceal it behind the views.

How to employ a Projection Cyclorama in a Studio: what is the best way for learning different techniques of lighting with the projection cyclorama? Using standard stage lighting kit to learn the difference of how each kind of light source diffuses and passes thru a transparent medium and learn to set cues controlling the light illuminating the white cyc studio surfaces. The method of lighting scenes is like painting with watercolors. In the place of watercolors light is employed in layers. Making washes with light is like broad brush strokes on a watercolor painting. This method is done by employing a strip or border of lights on the floor, and hung overhead; more accurate details can be done with spotlights and image projectors to create a softer edge area with the floor lights. The projection cyclorama will create an unending number of backgrounds by a simple change of the light cues.

Creating Sea, Sky and Horizon line for a White Cyc Studio: creating sea and sky effects using 2 rows of strip lighting on the upstage floor of the projection cyclorama divided by a thirty inch high plywood and a ground row place between them. Each strip light has four circuits with different colors of blue in each strip light. The four different blues are required for the effect. Creating a massive array of colors for other effects requires the employment of three first colors in 3 light strips. The 3 first colors are red, blue, and green. The 4th strip has only the color white.

Creating a horizon line by placing a lower edge of light from the upstage strip light obstructing it employing a plywood ground row creates a shadow that forms the horizon line. Aligning the upper downstage strip with the horizon line fortifies the horizon and allows for the sea effect to be a different color from the sky by layering different light strengths between each set of strips.

There are a lot of other websites giving a variety of forms of advice on how to use White Cyc but most of them are not very specific or concise. Before following these, be sure to check my own articles and reviews on White Cyc Studio and White Cyc Rentals, You can also reach me at 1-323-851-3825 or phillipguy@hotmail.com

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White Cyc: Boundless Space

Friday, January 22nd, 2010

White cyc is a stage background used to create the illusion of limitless space or sky. It is excellent for video and still photography allowing CGI effects to be added to the image. The main benefit of a white filming stage is the capability of making the background virtually disappear making all sorts of possibilities for lighting, and allows for the shutter-bug’s subject being filmed to be center of stage.

Today’s technology makes it possible for a line of white cyclorama products to be developed to meet the growing demand for white cyc backgrounds in a great number of environments and applications. This makes it possible for a shutter-bug to have his very own white stage in his very own studio without the requirement for leasing a studio with a white stage. The concepts of straightforward assemble and smaller white stage backgrounds came from the founder of Pro Cyc name Fritz. Fritz built his dream white studio in Portland Oregon. The investment of cash and time were great and construction employees labored for weeks building the studio out of plywood and drywall. During construction Fritz kept saying, “There must be a neater way to build a white cyclorama studio?”

Fritz was given his chance to test out his idea while building his second white stage background in Portland after his first white cyc background suffered water damage while filming a special effect. Fritz’s 2nd white cyc studio is still being use in Portland Oregon today and is being leased out to customers like: Freightliner, Nike, Adidas, and Steinway among many others using the versatile studio. The studio has been repainted about 400 times since opening, but the walls still remain smooth as the first day they were installed.

The revolutionary patented molds developed by Fritz makes his company Pro Cyc one of the planet’s leading makers of modular white cyc background systems. Pro Cyc’s research and development is constantly developing new ideas and products to meet the ever-changing needs and demands of today’s media and high-tech industries.

Pro Cyc works closely with their customers ensuring they are achieving the optimum solution for their wants. Pro Cyc’s engineering can custom design white cyc sets to meet the specialized and demanding wants of their clients. In 2007 pro Cyc enter into the personal studio market with a fresh product line reducing cyc technology down to the scale of a desktop, which broke the barrier of catalogue photography.

There are so many other sites giving a variety of forms of advice on how to use White Cyc but a lot of them are not very specific or concise. Before following these, make sure to check my own articles and reviews on White Cyc and White Cyc Rentals, additionally, you can reach me at phillipguy@hotmail.com or 1-323-851-3825

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The Importance of Securing Green Screen Stage Rental

Friday, January 22nd, 2010

Film production, photography or video production in LA is a flourishing arena of the economy. In LA, it is of important seriousness to have the correct tools for these sorts of jobs to maintain a competitive edge in this highly dynamic sector. One of the important tools in photography, film making and video production is the green screen or “chroma key” screen. However, given that the price of acquiring some or all of the mandatory kit may be limiting, there is the option of green screen stage rental LA.

When searching for a good green screen stage rental LA, it’s necessary to consider the location. For productions based in Hollywood, it’s just natural that the screen rental be located in LA. This is vital in keeping production costs down by avoiding transportation costs to other states or cities. To best achieve this, it is wise to take part in a little research of available rental services. This may be done through an internet search, consulting people in LA, reading magazines, as well as checking the LA directory and so forth .

Normally, the cost of a green screen stage rental LA is decided by the dimensions of the studio, quality of the screen, the expertise of the personnel managing the appliances, and the general kinds of clients served by the studio. Studios employed by giant stars in LA may cost much more than those that serve comparatively unknown personalities. For good quality and very efficient green screen stage rental LA services, the price will be a bit higher than services of inferior quality with less qualified pros.

to get the best in the LA market, it’s very important to understand that it might cost a lot higher for a more renown studio, but the results would be worthwhile. In LA, there is no denying that there are countless green screen stage rental LA studios, but the most vital thing about chroma key screen productions is is quality. In “chroma key” technology, quality is of extreme quintessence, to guarantee high quality and more enthralling results should be the main concern. The most typical materials to be expected in a chroma key stage rental in LA studio include a stage, camera, lighting systems, and a number of flat green surfaces which may be walls, card boards or any other appropriate flat material to be used as a background. There also are technical staff ready to give any instructions or help to the photographer, film maker, or video producer.

although it can be argued that green screen stage rental LA is somehow pricey, it is provident to weigh the price tag involved against the standard of the studio. Inexpensive studios may often provide lower quality cameras, poorer lighting systems, smaller screens and the like. These would lead to lower quality production in comparison to more well established studios in LA which may charge on the higher side, but guarantee glorious quality productions.

There are a lot of other websites offering various forms of advice on how to use green screen but a lot of them are not very specific or concise. Make sure to check my own articles and reviews on Green Screen Stage Rental LA and Green Screen, You can also reach me at 1-323-851-3825 or phillipguy@hotmail.com

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Green Screen LA Technology - A Factor in Many Films Today

Friday, January 22nd, 2010

Were you ever curious about how special effects in films are made? How do filmmakers recreate the mystical sector of Hogwarts or conjure a pre-historic earth? How do filmmakers mix CGI with real life action shots? All these film wonders have been made feasible by the green screen. It’s also known as chroma key, blue screen, and color separation overlay ( CSO ). Without the green screen LA technology, which is employed in studios all around the great town of los angeles ( Chroma Key technology ) many memorable films would not be created. Moviegoers will be stuck with dull flicks with poor, small, or no visible effects in any way. Without the chroma key, many probabilities in movie-making would still be in the dreams and imaginations of filmmakers.

These screens works by putting 2 pictures together. The solid background color is replaced by a precise background that’ll be seen in the final cut of the motion picture. Way back then, in the 1930’s, blue was the color of choice among filmmakers. After this, it was also used in numerous Technicolor films. One of the first pictures that employed the chroma key was the screen adaptation of Ernest Hemingway’s popular novel, “The Old Man and the Sea.” And the rest is history. More films were made with the aid of chroma key technology. It finally spawned many cinematic inventions that made film making what it is in the modern day. For example, the Chroma Key screen is no longer used only for changing backgrounds. Scenes are shot behind the screen so it would be easy to add visible effects such as CGI.

For instance, in the film Lord of the Rings, the actor who played Gollum wore a body suit that was a similar color of the Chroma Key screen. Sensors were attached to the suit to keep control of his movements. The CGI rendering of Gollum’s character is then put over the green suit, and the sensors make it appear like a real live creature is moving. Then, an actual background is added to replace the green screen. All in all, the Lord of the Rings universe was made by CGI and the green screen!

The utilization of the screen became popular when advanced film making appliances were made and developed. Instead of blue, green became the new color of choice as it is way easier to manipulate. It doesn’t need complicated lighting, it creates less sound, and it makes clear lines which makes it easier to work with in post-production. This is the reason why today, green screen LA technology is the favourite tool of many filmmakers and is employed in studios all across the city of los angeles.

Although massive movie studios and production houses are renowned for making use of green screen LA technology, it is basically simpler to access than people think it is. Even filmmakers n a restricted budget can make their own screens. With the correct materials, creativity, resourcefulness, and guts, anybody who wants to make a reasonable film can make a DIY green screen. Now, massive budget films can now be copied by anyone who has a creative mind. Any studio materials or rentals you want can be easily found in Los Angeles.

There are so many other sites offering different forms of advice on how to use green screen but most of them are not very detailed or concise. Before following these, make sure to check my own articles and reviews on Green Screen LA and Green Screen, You can also reach me at 1-323-851-3825 or phillipguy@hotmail.com

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Green Screen Tips - Finding the Affordable Type

Friday, January 22nd, 2010

It is always advisable to look for Green Screen Tips when it comes to securing a place in the movie industry. The issue of affordability comes into play every time you need to secure a high quality screen for your film shooting. Buying a green screen or (chroma key screen) can be expensive and building them on your own can be knackering. So, how do you decide the way to cheap screens? This is the topic debated in this post.

There’s one thing that you need to first consider when employing the employment of chroma key screens. Chroma key screens are usually available in studios where the film shooting occurs. This is where you’ve got to pat lease charges that they might turn out to be exceedingly pricey. Therefore, you should have great knowledge and use good Green Screen Tips so that you can secure the screens at a great cost. The first green screen tips is to consider the studio. Many studios had different developments in the bizz. This is why their prices will vary when it comes to renting chroma key screens from them. It’s also always advisable to think about the studio costs. Compare them totally so that you get the best screen at a fair cost.

The second green screen tips is the component of going for less popular studios. It is mostly terribly costly to secure services at a well-known studio. These studios have just established a name for themselves. Therefore, they already have a high competition of people looking for their services in film shooting. As a result, you should gamble with the less well-liked studios. They also have chroma key screens that you may use in shooting your film. However, they are massively cheaper because they are simply attempting to make a name for themselves and make people accept that they can create quality productions. Therefore it’s wise to look for such studios and take advantage of the lower costs.

The 3rd of the green screen tips is using online services to find top quality screens at cheap studios. This is a good way to lease chroma key screens because internet sites have a chance to provide a discount. You can find the sweetest deals online for your video production, and searching online for rentals should definitely not be discounted. There are such a lot of sites that you are bound to find a good offer. You simply need a P.C. and a network connection!

What you have got to be sure of is that the quality of the chroma key technology in your film production is always high no matter the affordability. Therefore, always keep the Green Screen Tips in mind so that you are able to make a great production at affordable costs.

There are so many other sites giving different forms of advice on how to use green screen but most of them are not very detailed or concise. Before following these, be sure to check my own articles and reviews on Green Screen Tips and Green Screen, additionally, you can reach me at phillipguy@hotmail.com or 1-323-851-3825

categories: marketing,multimedia,advertising,communication,entertainment,news,marketing,movies,television,education,how to’s

Green Screen LA - Reach for the Sky

Friday, January 22nd, 2010

Many films that are filmed in los angeles would not be possible without assistance from the green screen. How else would Godzilla stomp through New York? How could imaginary universes such as the one in Star Trek be possible? How could a motion picture look like a graphic novel so accurately? Despite how pretty a city LA is, L.A. Filmmakers can’t just create settings that look as if they came straight from comic books or the minds of the most imaginative film makers in just a snap of a finger. In short , without the green screen LA ( a term coined from the prevalent use of these sort of screens in LA studios ) technology that many studios in los angeles have adopted as the only way to develop special effects, our movie-watching experiences will have a large amount of limits. Thankfully , LA film makers have actually discovered the joys of these screens and it’s technology is here to stay.

The chroma key methodology is all about mixing 2 different pictures with each other. The foreground is retained while the background is replaced with another image. This is exactly why the background used must be a solid color. It makes it easy for L.A. Film makers and visual effects technicians to replace it with a different picture. Today, the most popular background color employed in the numerous studios scattered around L. A. is green. This is because light is attuned to this color, so meticulous lighting isn’t obligatory anymore. It also produces less noise and clean lines.

A good example that uses the screen is the up to date blockbuster flick “300.” Shot totally in a motion picture studio in L. A. , the film relies heavily on visible effects to recreate the atmosphere and feel of Sparta right in the middle of L.A. Another thing the filmmakers considered is the look of the flick. It had to are like the exact graphic novel. This would not be possible without the screen. In this movie, the actors were shot in front of the green screen. Finishing touches were added in post production. The background pictures used were all created with aid from assorted CGI effects like CGI. The film looked like a cohesive whole, even though layers and layers of elements were used in order to come up with the finished product. This would not be possible without the this type of technology that L.A. Film makers have really harnessed to it’s maximum capacity.

For green screen LA technology to work, there are some really important factors to be considered. First, although in depth lighting isn’t required, there’s no excuse to use unacceptable lighting. Only the best cameras and lights should be used when filming employing a screen. Also, it is essential to avoid casting shadows on the screen. This may be a blemish that’ll be tricky to retouch. Remember that the employment of a green screen is to have nominal work. Not using the screen the best way will definitely defeat the purpose of ever using it.

The green screen is a versatile tool. For filmmakers in los angeles and all over the globe, it aids them to create or even recreate the most engaging settings right in the middle of L.A. It is also a very important tool for photographers as it permits them to make more refinements to their footage. Green screen LA technology is definitely a terribly handy tool in the flick industry. It makes the very unlikely possible and brings what we will be able to only dare to imagine to life. Green screen rentals and materials can be discovered all around the city of los angeles.

There are so many other websites giving a variety of forms of advice on how to use green screen but a lot of them are not very specific or precise. Before following these, make sure to check my own articles and reviews on Green Screen LA and Green Screen, additionally, you can reach me at phillipguy@hotmail.com or 1-323-851-3825

categories: marketing,multimedia,advertising,communication,entertainment,news,marketing,movies,television,education,how to’s

White Cyc Studios: Boundless Technology

Friday, January 22nd, 2010

White cyc is an individual element used to build a cyclorama that encircles the stage. All the changes in technology have done tiny to switch the way in which the cyc is lighted over time. All the new technology has increased the importance of correct lighting, and using the right kind of material for the white cyc.

What technology has done is take century old technology and make its use necessary for creating virtual backgrounds for VR, and computer effects for the emerging flood of films, and varied video applications dependent on computer systems requiring perfect virtual backgrounds that can only be created in white cyc studios. White cyc studios technology dates back to nineteenth century German Theaters and has bounced around the entertainment industry for a long time. White wall surface was use for early twentieth century Broadway plays and ultimately ended up in Hollywood use for making computer effects.

The white cyc is an extraordinarily helpful tool when it comes to lighting the white surface stage set. The white cyc provides the lighting designer with an abounded number of lighting chances for staging the specified computer effects scene. The white cyc with correct lighting will draw the viewers focus to the subject that the producer wants to show off. This is the major advantage of white surface backgrounds, and the reason white cyc studios are used for TV commercials, stories programs, music videos, dance routines, and other sorts of film media. White is used for the color of the cyc as it leaves the background void so a new background with the desired effect can replace it. The void background is excellent for digital fashion photography enhancing the model’s appearance and keeping total focus on the model.

The one or more white cyc studios technology walls can be painted green to mix green screen effects in the white cyclorama flats. This works because the cyc is void of background permitting for the green screen background effect to show up in the place of the white cyclorama background. Using the cyc reinforces the green screen effect by giving it illusions depth and infinite space. Robert Rodriguez exploited a methodology similar when he was filming Sin City when he uses his 1956 Chevy Panel lorry in the film. He places his truck on a platform and films it from all different camera angles. The actors were filmed in front of a green screen background and were composite in the truck film to seem to be inside the van. In reality the actors never were in the wagon during filming. With the enlarging number of computer effects in flicks and TV programs today cyc lighting is terribly essential in making special visual effects.

Movie producers have doubts about using white cyclorama residences for CGI effects. The producer’s doubts are quickly dismissed with clear understanding of what the cyclorama studios can do when they witness the results from the production studios. Another use for white cyc studios technology backgrounds is on talk shows when music groups stop by to play one of their new music pieces. The white surface provides the perfect area for creating a quick music environment.

There are a lot of other websites offering a variety of forms of advice on how to use White Cyc but a lot of them are not very specific or concise. Before following these, make sure to check my own articles and reviews on White Cyc Studios and White Cyc Rentals, additionally, you can reach me at phillipguy@hotmail.com or 1-323-851-3825

How Voice Broadcasting Can Help You

Wednesday, January 20th, 2010

I would like to share some useful information about one of the most successful strategies today for retaining and building your customer relationships, and that is Voice Broadcasting. Voice Broadcasting incorporates all the things your clients like about personal, relationship-building marketing without all the things you dont like. Just in case youre not familiar with all of its capabilities, let me explain how it works.

First, we start with a database of phone numbers for people with whom you already have some sort of relationship. You create a short, but motivating message that you want to leave them. Something like: “Hi, this is Bob Jones, from Re/Max Alliance. I’m calling because I’d like to tell you about a special Foreclosure Property Listing program we’ve instituted for our top clients. We’d like to offer you a 15% discount on admission to this program. All you have to do to qualify for this price break is call our 24 hour, toll-free recorded message line at 855-666-5555. If you listen to this message, within 48 hours you’ll get the secret password that will give you access to this discount. You can also find this secret password on our web site; www.bobjones.com. Thanks for being such a great client.

These messages are recorded using a regular phone. You then email your list of recipients to the company that provides this service, and this message gets sent to the list of numbers you provided. The message is sent during a specified time of day, when your prospect is least likely to be home and your message is most likely to be picked up by voice mail.

Your prospects receive a personalized message from you, without you having to call anyone. They weren’t harassed by a sales call, you didn’t waste time with someone whose not interested and they can replay the message at their leisure to collect the pertinent info when it suits them. And if a live human answers, the system simply says Oops, sorry! and hangs up! No one wants to bother them, and this system prevents that completely!

So, in summary, you have short, but powerful messages that you can send to literally thousands of people at one timewithout any work except for the 30-40 seconds it takes to record your message! There are endless ways you can use this amazing system to explode your profits. Business owners are using this system in their marketing efforts on a daily basis.

A company named Automated Marketing Solutions would like to help you grow your business by using this method, as well as other marketing strategies. It is AMS intent to ensure that we leave no stone unturned when it comes to your education on Technology, Marketing and as a result, Success. For more information, visit http://www.automatedmarketingsolutions.com

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Your Office Sign

Tuesday, January 19th, 2010

Businesses and offices often look for ways to advertise their trade. They turn to marketing gurus and consultants, and the like. But a really simple and effective way to make your enterprise known to the world is by coming up with a creative custom sign or office signs.

Office signs are your business’ ‘face’. They are what represent and identify you; they are your trademark. Custom signs make your business known to the world. These signs are a contributory factor to making your business shine. Because of this fact, you should see to it that you have the best office sign.

How do you go about making custom office signs? The process is quite simple in itself. First step is to decide what you want your office signs to communicate. Find out what you really want to say to your target market. The next step is to figure out how you are going to say it on the sign. Who do you want to reach, and what do you want to tell them? Your office signs should answer these questions.

When you have decided who your target market is, what to tell your target market and how you are going to say it, you have to come up with a design. Custom signs can be made up of words, graphics or a combination of the two. Just keep in mind that your design must be original, and will not break any of the copyright laws. You can make use of programs that allow you to draft your designs like Photoshop, Fireworks, Paint, and other similar programs.

In advertising, it is wise to make use of tag lines. Tag lines are also important factors in advertising your business, and it would be a good idea to include them in your office signs. Make sure that you don’t say too much, or too little in your tag line.

When you develop your office signs, make sure that everything will jive. Each element should complement each other. Be sure that your sign is eye friendly and easy to read. An effective sign communicates its message instantly. Since these signs are basically your business’s identity, you would like to make your sign clean and concise; you’d want to communicate to the world that you are professional and you mean business.

Making office signs are not easy, and it often demands time and patience from those designing them. One must be creative to be able to come up with effective office signs. Most of the time, business owners like you don’t have enough time in their hands to take care of this. That’s why there are companies that offer their help; they can create an effective sign for you. All you have to do is to tell them what your business is about, and they will come up with designs you might like.

Remember, your sign is your business’ calling card to the world. Make sure it’s excellent. Make office signs on your own and help yourself, or turn to the professionals to give you a hand.

Any companylooking for custom signs should do some planning to ensure the best choice is made. Whether you need custom office signs or signs for a directory, the possibilities are endless.

categories: office signs,custom signs,graphic arts,advertising

Making All The Difference To Your Shot: Hollywood Green Screen

Monday, January 18th, 2010

In the last five years as a professional shutter-bug, i have had the good fortune to shoot at Hollywood Green Screen a few times. The level of professionalism exhibited by the staff I worked with needs to be appreciated. This has inspired me to pen this for folks like me who have an interest in knowing more about professionals who are in the business of providing green screens, backdrops, lighting fixtures and other types of hardware that is needed to make a shot come out really well.

If you are studying this piece, I am assuming you are also in the film making business or in the photography business. Chances are that you are involved in making different kinds of videos too. As an example, if you are involved in either music or commercial videos, you might approach Hollywood Green Screen for the use of the production kit these lofts have. You might even use the particular studio if you need to do some part of a documentary or to try out your casting and video auditions.

Hollywood Green Screen apartments are especially good when it comes to providing the necessary infrastructure for corporate videos where you are attempting to project a real pro look. If there is a certain have to have a shoot that’s used in company leaflets and advertising material, this may be shot with the help of the Hollywood Green Screen staff, who are fully competent to assist you.

If, on the other hand, you’re looking for a studio where Special FX can also be achieved at a cost that doesn’t burn a hole in your pocket, then you really need to have a look at what Hollywood Green Screen has. To begin with, you could use the place, along with the gear and the services of a camera man and a sound technician, for a relatively cheap hourly pay of $200. If you realize that you would be needing the spot for much longer, you might even consider leasing the studio for a complete day. This would be a lot cheaper, because if you rent the studio for four hours, you get a further four hours free. That means that you pay $800 for 8 hours, an interesting $100 per hour. This is a bargain and this comes with the services of the staff and technicians as per your obligation.

Next time you are in Hollywood do not go around in circles thinking how you’re going to get a good studio to finish your shoots. You just have to call Mike, at Hollywood Green Screen, who has got the most pleasing manners when it comes to talking to consumers. He’ll be able to help you get what you are looking for, as he also will be in a position to make a few ideas which will do a lot for your photo / video shoot.

There are so many other sites giving various forms of advice on how to use green screen but most of them are not very specific or precise. Before following these, make sure to check my own articles and reviews on Green Screen and Hollywood Green Screen, additionally, you can reach me at phillipguy@hotmail.com or 1-323-851-3825

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